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	<title>Domain Name Business</title>
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	<link>http://www.dnbusiness.net</link>
	<description>Everything you need to know about domain names</description>
	<pubDate>Thu, 14 Feb 2008 09:54:29 +0000</pubDate>
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		<title>tips on how to pick names for domain parking</title>
		<link>http://www.dnbusiness.net/79/tips-on-how-to-pick-names-for-domain-parking/</link>
		<comments>http://www.dnbusiness.net/79/tips-on-how-to-pick-names-for-domain-parking/#comments</comments>
		<pubDate>Thu, 06 Sep 2007 12:13:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Domain Names]]></category>

		<guid isPermaLink="false">http://www.dnbusiness.net/79/tips-on-how-to-pick-names-for-domain-parking/</guid>
		<description><![CDATA[Today I am going to give you a few more tips on how to pick domain names for domain parking.  But first I want to dispel a few doubts about the technique of putting a “www” before the domain name and without the “.” (for example registering wwwauctionads.com).  The process will only work if the [...]]]></description>
			<content:encoded><![CDATA[<p>Today I am going to give you a few more tips on how to pick domain names for domain parking.  But first I want to dispel a few doubts about the technique of putting a “www” before the domain name and without the “<strong>.</strong>” (for example registering wwwauctionads.com).  The process will only work if the underlying site is popular and has lots of visits (check the Alexa ranking of the site).  In my example auctionads.com has a ranking of 2632, which would be a good rank for this technique.  Also, when using this system, it is of no use to register “www.wwwauctionads.org”, since the original site is a “.com”.</p>
<p>Another tip to pick up good domain names is to pay close attention to what is happening in the country where you live with sites that have a country ending, like .de, .at, .br, .es.  Here is what I mean.  I was searching Alexa ranking for “.at” sites (.at is for Austria), and I registered a few of the top “.at” sites as “.com” and they have done really well for me.  This works especially well because the “.com” is where your browser will take you by default if you just type in a name on the browser.  Like if you type “adbux” on your browser you probably wanted to go to <a href="http://adbux.org/?r=custodio5801" target="_blank">adbux.org</a>, but your browser will take you to the parked page of adbux.com.  Which is actually kind of funny since I just noticed that adbux.com is a parked domain on <a href="http://www.namedrive.com/?ref=2102" target="_blank">NameDrive</a> (I recognize the template).  This is even better since all things being equal, the “.com” domain name is more valuable that any other one.</p>
<p><span id="more-79"></span></p>
<p>To end this post I would just like to post a screen shot of two parked domains I have on <a href="http://www.namedrive.com/?ref=2102" target="_blank">NameDrive</a>, that yesterday on 4 clicks gave me about $10, and one of the clicks was worth more than $4.  Since I get about 150 to 200 clicks a day wouldn´t it be nice if they were all worth this much</p>
<p><img src="http://www.dnbusiness.net/sant.jpg" title="domain names" alt="domain names" height="280" width="522" /></p>
<p>I would also like to remind everyone of the challenge I put out to try out domain testing for free.  I was expecting to shell out $1000 for this exercise but I have only had two takers so far.</p>
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		<title>Making money with domain parking takes some time</title>
		<link>http://www.dnbusiness.net/78/making-money-with-domain-parking-takes-some-time/</link>
		<comments>http://www.dnbusiness.net/78/making-money-with-domain-parking-takes-some-time/#comments</comments>
		<pubDate>Wed, 05 Sep 2007 12:10:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Domain Names]]></category>

		<guid isPermaLink="false">http://www.dnbusiness.net/78/making-money-with-domain-parking-takes-some-time/</guid>
		<description><![CDATA[I am going to start this blog today by repeating something I have have already said before. It is not possible to start making a lot of money on the internet in a short period of time. If you are looking for get rich quick schemes than you are wasting your time, and eventually your [...]]]></description>
			<content:encoded><![CDATA[<p>I am going to start this blog today by repeating something I have have already said before. It is not possible to start making a lot of money on the internet in a short period of time. If you are looking for get rich quick schemes than you are wasting your time, and eventually your money, since the internet is full of “gurus” trying to sell you these schemes.</p>
<p>I have also read somewhere, not exactly sure where, that 99% of all domain currently registers are then canceled. Yes, thats 99%! By this I am trying to tell you that if you registered one, two, or three domains, and haven´t had any luck, that is not a reason for you to quit. For me to get to the $1500 I made from domain parking last month took me about 9 months, and I have done it gradually. I have also purchased about $1000 worth of domains over the last few months that bring is about $120-$150 dollars a month. It will be very hard, especially at the beginning, for you to find domains that will give you a lot of money per month, so its really a question of giving this activity some continuity.</p>
<p><span id="more-78"></span></p>
<p>Like in any other business new to us, in the beginning it usually requires a bit more time, but after a while it becomes more automatic and it almost seems we “see” names to domain test everywhere. Today I do not spend more than half an hour a week on domain names, and I can still register a hand full every month. Here is a list of some of the names that I registered over the last month or so and that are profitable. I am not including domains I opted to use for mini-sites.</p>
<p><span class="s14">derStandrd.at, </span><span class="s14">edscho.at, </span><span class="s14">CurvadoraValenciana.com, </span><span class="s14">riffeisen.at, </span><span class="s14">TotalRewords.com, </span><span class="s14">wbesingles.at, </span><span class="s14">StndVirtual.com, </span><span class="s14">freenet-homepage.at,</span> <span class="txtHdr">disenyrewards.com, </span><span class="txtHdr">telefonoya.com</span></p>
<p>Actually, since I have already talked about StumbleUpon as a good tool to get visitors to your sites, let me tell you that I also use StumbleUpon to find domain names.  First you have to download <a href="https://addons.mozilla.org/en-US/firefox/addon/321" target="_blank">this plug-in</a> for Firefox, which is almost a must to find domain names for domain parking.  Once installed, the plug-in, called SearchStatus, displays on our toolbar the PageRank and Alexa ranking of the site we are currently on.  If you put the mouse pointer over the toolbar we get the exact Alexa rank for the site we are visiting, in this case it says my blogs rank is 432200.  This way, when I visit any site, be it from using StumbleUpon, or any other reason, I immediately know if the site is a candidate for domain parking.  We don´t even need to search for domains, they come to us <img src="http://from-home-make-money-opportunity.com/wp-includes/images/smilies/icon_smile.gif" alt=":-)" class="wp-smiley" /></p>
<p>This plug-in only works for Firefox, so you can use my link to download the faster, and safer browser today <img src="http://from-home-make-money-opportunity.com/wp-includes/images/smilies/icon_wink.gif" alt=";-)" class="wp-smiley" /></p>
<p><a href="http://from-home-make-money-opportunity.com/index.php/making-money-with-domain-parking-takes-some-time/">Main Source: from-home-make-money-opportunity.com </a></p>
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		<title>Domaining: A Field Guide</title>
		<link>http://www.dnbusiness.net/77/domaining-a-field-guide/</link>
		<comments>http://www.dnbusiness.net/77/domaining-a-field-guide/#comments</comments>
		<pubDate>Tue, 04 Sep 2007 12:08:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Domain Names]]></category>

		<guid isPermaLink="false">http://www.dnbusiness.net/77/domaining-a-field-guide/</guid>
		<description><![CDATA[By Saul Hansell
Here then is an updated field guide to some of the activities of “domainers,”  as they call themselves, with references, mainly from Wikipedia.
Cybersquatting: Buying domain names that include names of existing companies or brands in hopes of reselling them to the companies that use those names.
Typosquatting: Buying domain names that are misspellings [...]]]></description>
			<content:encoded><![CDATA[<p>By <span><a href="http://bits.blogs.nytimes.com/author/shansell/" title="Posts by Saul Hansell">Saul Hansell</a></span></p>
<p>Here then is an updated field guide to some of the activities of “domainers,”  <a href="http://en.wikipedia.org/wiki/Domaining">as they call themselves</a>, with references, mainly from Wikipedia.</p>
<p><a href="http://en.wikipedia.org/wiki/Cybersquatting">Cybersquatting</a>: Buying domain names that include names of existing companies or brands in hopes of reselling them to the companies that use those names.</p>
<p><a href="http://en.wikipedia.org/wiki/Typosquatting">Typosquatting</a>: Buying domain names that are misspellings of the names of frequently visited sites, hoping to profit by showing ads to people who visit the site by accident.</p>
<p><a href="http://en.wikipedia.org/wiki/Domain_name_speculation">Domain name speculation</a>: Buying generic domain names in hopes of selling them to some company that wants to use them.<br />
<span id="more-77"></span></p>
<p><a href="http://searchengineland.com/070320-050000.php">Search arbitrage</a>: Attracting traffic to your Web pages by buying advertising on search engines, in hopes of profiting by displaying ads, often sold by Yahoo or Google.</p>
<p><a href="http://www.sabahan.com/2006/06/26/how-mfa-made-for-adsense-sites-make-money/">Made for AdSense sites</a>: Sites with little or no original content that are designed to rank highly for certain terms in search engines, generating profit from text ads such as those sold by Google’s AdSense service.</p>
<p><a href="http://en.wikipedia.org/wiki/Domain_parking">Domain parking</a>: Buying domain names that describe common things people may be looking for, hoping to profit from ads related to that topic.</p>
<p><a href="http://en.wikipedia.org/wiki/Direct_navigation">Direct navigation</a>: This is not properly a business in itself. Rather it refers to the behavior of some (probably ill-informed) users who type what is in effect a search query directly into the address box of their browsers. Those in the domain parking business often profit by buying domains that are common terms typed into browsers.</p>
<p>It is this domain parking business that <a href="http://marchex.com/">Marchex </a>and others are trying to build upon by adding content and features  to accompany the ads on their pages.</p>
<p>These practices vary on a number of dimensions.  Cybersquatting can be illegal, for example.</p>
<p>But I’d suggest that there is at least one question that should be asked about all of them: Would users want to go to these pages if they understood in advance what was on them?</p>
<p>If the answer is no - and in many cases I suspect it is - how sustainable a business is this sort of domaining?</p>
<p><a href="http://bits.blogs.nytimes.com/2007/07/02/domaining-a-field-guide/">Main Resource </a></p>
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		<title>More Than Just Squatting (on Domain Names)</title>
		<link>http://www.dnbusiness.net/76/more-than-just-squatting-on-domain-names/</link>
		<comments>http://www.dnbusiness.net/76/more-than-just-squatting-on-domain-names/#comments</comments>
		<pubDate>Mon, 03 Sep 2007 12:06:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Domain Names]]></category>

		<guid isPermaLink="false">http://www.dnbusiness.net/76/more-than-just-squatting-on-domain-names/</guid>
		<description><![CDATA[–Saul Hansell, Bits Editor
One of the less reputable sectors of the Internet economy that has been growing rapidly is domain name parking. Entrepreneurs register names that are either misspellings of common domains, like amazo.com or generic titles like www.chicagodoctors.com. They fill these sites with ads from Google or Yahoo, getting paid for every click. This [...]]]></description>
			<content:encoded><![CDATA[<p><em>–Saul Hansell, Bits Editor</em></p>
<p>One of the less reputable sectors of the Internet economy that has been growing rapidly is domain name parking. Entrepreneurs register names that are either misspellings of common domains, like <a href="http://amazo.com/">amazo.com </a>or generic titles like <a href="http://www.chicagodoctors.com/">www.chicagodoctors.com</a>. They fill these sites with ads from Google or Yahoo, getting paid for every click. This game has morphed into what is know as Google arbitrage, filling the page also with just enough content that it will actually be found by search engines, and in turn attract users who simply see ads and click again to get somewhere useful.</p>
<p><span id="more-76"></span></p>
<p>As often happens with questionable but profitable businesses, a different class of entrepreneurs is now coming in trying to clean up domain parking and conduct it on a larger scale. They have also come up with a more respectable sounding name for their industry: direct navigation.</p>
<p>One attempt unveiled today is by <a href="http://marchex.com/">Marchex</a>, a Seattle-based company that owns 200,000 domain names. Until now these pages have been filled only with ads. Now for 110,000 of the sites, it will add listings of local merchants it has found by crawling and copying information from other Web sites. Someone looking for a veterinarian in San Francisco, for example, can find copious information focused solely on that topic at Marchex’s site <a href="http://www.sanfranciscoveterinarians.com/">www.sanfranciscoveterinarians.com</a>. The niche sites summarize their findings from around the Web and link to those other sites.</p>
<p>Ads appear on the right and sometimes top, sold by Yahoo, AT&amp;T’s Yellowpages.com unit, and Marchex itself.</p>
<p>“We see search technology as publishing, as creating new kinds of content that didn’t exist before,” said Matthew Berk, lead search architect for Marchex, which runs the sites through a subsidiary called Open List.</p>
<p>But much of the content on Marchex sites is actually not new to the Web. On <a href="http://www.newyorkdoctors.com/">www.newyorkdoctors.com</a>, for example, lots of the consumer reviews are pulled from Citysearch, a local online search company owned by IAG/InterActiveCorp. Marchex’s site does link to Citysearch, and Marchex executives said their use of Web content provides brand exposure and links to other sites and is no different from that of larger search engines like Google and Yahoo. The sites also invite users to contribute their own ratings.</p>
<p>“What we do is well within the norms of the industry and analogous to how Google and other search engines crawl,” Mr. Berk said.</p>
<p>It is no accident that Marchex owns so many niche domain names. Two years ago, the company negotiated a deal with Name Development, a company run by Yun Ye, a software developer in California who had collected hundreds of thousands of domain names. Marchex paid Mr. Ye a reported $164 million for 100,000 sites. Meanwhile, Marchex bought up the rest on its own, including sites associated with most zip codes in the country, like <a href="http://10003.com/">10003.com</a>.</p>
<p>Marchex says that about 30 million unique visitors per month land on one of its sites simply by typing in the domain name. Those Web users guess that there is a site out there that fits their particular needs, and they type in the most obvious Web addresses. Marchex now hopes that more people will return to the sites on a regular basis because of the new content.</p>
<p>Other entrepreneurs are interested in creating vertical content on sites with obvious domain names. Richard Rosenblatt, the former chief executive of Intermix, is running a new company called <a href="http://www.demandmedia.com/">Demand Media</a> that will use user generated content to fill such sites.</p>
<p>Peter Christothoulou, Marchex’s chief strategy officer, acknowledged that his company’s approach is a bit backwards. Most media companies put content up first and then add the advertisements.</p>
<p>“We have a business, and now we’re building a product around it,” Mr. Christothoulou said.</p>
<p><a href="http://bits.blogs.nytimes.com/2007/06/27/more-than-just-squatting-on-domain-names/">Main Source</a></p>
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		<title>Chaning subdomain</title>
		<link>http://www.dnbusiness.net/71/chaning-subdomain/</link>
		<comments>http://www.dnbusiness.net/71/chaning-subdomain/#comments</comments>
		<pubDate>Sun, 02 Sep 2007 12:39:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Questions &amp; Answers]]></category>

		<guid isPermaLink="false">http://www.dnbusiness.net/71/chaning-subdomain/</guid>
		<description><![CDATA[I&#8217;m with a US university, and I&#8217;ll soon be getting approval to change the subdomain we use for one of our divisions, and I want to make durned sure I know all the ins and outs of the process- and what might get hosed by the change. Beyond registering the new subdomain through Uni administration [...]]]></description>
			<content:encoded><![CDATA[<blockquote><font class="mo" color="#000000" face="verdana" size="2">I&#8217;m with a US university, and I&#8217;ll soon be getting approval to change the subdomain we use for one of our divisions, and I want to make durned sure I know all the ins and outs of the process- and what might get hosed by the change. </font><font class="mo" color="#000000" face="verdana" size="2">Beyond registering the new subdomain through Uni administration and getting our DNS&#8217;s pointing traffic to our IP, I wanted to make sure the change wouldn&#8217;t break any of our web applications, sites, or services. </font><font class="mo" color="#000000" face="verdana" size="2">I&#8217;ve gone through our pages fine-toothed, and weeded out all absolute URL&#8217;s referencing the old subdomain, making them all relative. </font></p>
<p><font class="mo" color="#000000" face="verdana" size="2">I&#8217;ve ID&#8217;d the redirects in Apache which will need to be changed, and I&#8217;ve marked down the ServerName for change as well. As far as I can ascertain, MySQL, phpMyAdmin, and php itself all deal with LocalHost or the box&#8217;s IP rather than its name or the domain name, so they should be fine regardless of the changeover. </font></p>
<p><font class="mo" color="#000000" face="verdana" size="2">The box itself is an IBM iSeries running i5/OS with PHP via Zend Core for i5/OS. We have IBMs&#8217;s native HTTP server (based on Apache) as our front-end, and it ProxyPasses to our application server which runs in IBM&#8217;s PASE environment within the i5/OS operating system (it basically behaves like AIX). </font></p>
<p><font class="mo" color="#000000" face="verdana" size="2">Am I missing anything here? </font></p>
<p><font class="mo" color="#000000" face="verdana" size="2">I&#8217;ve never done a subdomain change, and I&#8217;m sweating it a little bit&#8230; if the sites go down, if outside links break, or if users can&#8217;t google out to the pages like they normally do, then someone is going to hide an ill-tempered gilamonster under my desk, and laugh mockingly as I writhe around in pain when it savages my toes. I honestly, I have gorgeous toes. Toes that should be preserved . </font></p>
<p><font class="mo" color="#000000" face="verdana" size="2">Little help? </font></p>
<p><font class="mo" color="#000000" face="verdana" size="2">Thanks</font></p></blockquote>
<p><font class="me" color="#000000" face="verdana" size="2">From your question, is the existing subdomain all set up and running and all you want to do is change the name of the subdomain?&#8230; </font></p>
<p><font class="me" color="#000000" face="verdana" size="2">example.example.com to example2.example.com? </font></p>
<p><font class="me" color="#000000" face="verdana" size="2">If this is the case then you may get away with simply updating the servers httpd.conf file to reflect the name that is beign pointed to the htdocs folder. </font></p>
<p><font class="me" color="#000000" face="verdana" size="2">As you mentioned php mysql ect do not rely on specific host locations, they simply refer to the box and it&#8217;s localhost or ip address. Also what control panel if any do you have access to on the server? </font></p>
<p><font class="me" color="#000000" face="verdana" size="2"><br />
</font></p>
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		<title>How To Search for Domain Names For Sale Wish List or Thrift Shop</title>
		<link>http://www.dnbusiness.net/70/how-to-search-for-domain-names-for-sale-wish-list-or-thrift-shop/</link>
		<comments>http://www.dnbusiness.net/70/how-to-search-for-domain-names-for-sale-wish-list-or-thrift-shop/#comments</comments>
		<pubDate>Sat, 01 Sep 2007 12:22:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Domain Names]]></category>

		<guid isPermaLink="false">http://www.dnbusiness.net/70/how-to-search-for-domain-names-for-sale-wish-list-or-thrift-shop/</guid>
		<description><![CDATA[There are two ways to search for domain names for sale. One way is to
make of list of desired domains names – a wish list. Then working from
the list, you research the names. Is someone using the domain name?
Does the name have trademark problems? Is the domain name for
sale? Most owners are willing to sell [...]]]></description>
			<content:encoded><![CDATA[<p>There are two ways to search for domain names for sale. One way is to<br />
make of list of desired domains names – a wish list. Then working from<br />
the list, you research the names. Is someone using the domain name?<br />
Does the name have trademark problems? Is the domain name for<br />
sale? Most owners are willing to sell for the right, high price.<br />
The wish-list method is necessary when there is a short list of<br />
domains that you are interested in. If a first-class generic domain<br />
name is desired, the wish list may contain only a half-dozen generic<br />
terms. If a generic-plus domain name is desired, a wish list may<br />
contain a hundred names.</p>
<p><span id="more-70"></span><br />
The wish list method can also be used for arbitrary or suggestive<br />
dictionary words. Go though a dictionary or thesaurus and develop a<br />
list.<br />
It is advisable to keep a written list to avoid rechecking domains that<br />
were previously ruled out. After looking at a few dozen names, it’s easy<br />
to forget especially if the naming project is done intermittently in<br />
between other work.<br />
The other way is to see what domains are for sale cheap. I call this the<br />
thrift-shop method. You will find great bargains but your<br />
choice will be limited. You will also end up looking at a lot of junk<br />
domain names for sale.<br />
One can use both the thrift shop and wish list method to search, but<br />
the best method largely depends on what you are looking for.<br />
If you are looking for something specific, such as a painting by a<br />
specific painter, you would have to be rather lucky to find it in a thrift<br />
shop. On the other hand, if you just want any painting of an ocean,<br />
you are more likely to find one in a thrift shop. And if you are willing to<br />
take any great looking painting to fill up an empty wall, you can always<br />
find something bargain-priced.</p>
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		<title>Reported High Prices Paid for Domain Names</title>
		<link>http://www.dnbusiness.net/69/reported-high-prices-paid-for-domain-names/</link>
		<comments>http://www.dnbusiness.net/69/reported-high-prices-paid-for-domain-names/#comments</comments>
		<pubDate>Fri, 31 Aug 2007 12:22:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Domain Names]]></category>

		<guid isPermaLink="false">http://www.dnbusiness.net/69/reported-high-prices-paid-for-domain-names/</guid>
		<description><![CDATA[It&#8217;s a matter of supply and demand. There are 30,000 words in a small
dictionary and 150,000+ words in a college dictionary, but not 10,000
businesses are willing to pay $4,000 for a domain name.
Since there are no comprehensive statistics on the prices of domain
names sales, a few reported sales can skew perceptions. These high
prices are from:

1. [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s a matter of supply and demand. There are 30,000 words in a small<br />
dictionary and 150,000+ words in a college dictionary, but not 10,000<br />
businesses are willing to pay $4,000 for a domain name.<br />
Since there are no comprehensive statistics on the prices of domain<br />
names sales, a few reported sales can skew perceptions. These high<br />
prices are from:</p>
<p><span id="more-69"></span><br />
1. Dueling Trademarks. Many of the high prices paid for domain<br />
names in the past were paid because trademark owners wanted the<br />
domains. Trademark infringement, now known as cybersquatting, is<br />
illegal, but if one legitimate trademark owner, such as Gateway<br />
Computers, wanted a domain name (Gateway.com) from another<br />
legitimate trademark owner (Gateway Consulting), they often had to<br />
pay six figures. These high-priced sales reflect the value of the<br />
preexisting brand and not the value of similar domain names.<br />
2. Fake Auctions. Many of the reported sales and auctions are<br />
fraudulent. In the 1970s, unique historic cars were auctioned off<br />
several times to fake buyers, creating the impression that the cars were<br />
worth many times their true value and obtaining publicity. Eventually a<br />
victim became interested and purchased at an inflated price. Today, it&#8217;s<br />
the same scam with domain names. Since scammers can bid on their<br />
own auctions with multiple online names, it&#8217;s even easier online. It has<br />
been my observation that over half of today&#8217;s domain name auctions<br />
have fake bids by the seller or his friends.<br />
3. The Top 100 Names and Sales for Stock. There are a very few<br />
domain names that are worth six figures. There have been a few dozen<br />
high-profile sales, but most of these were for stock, not cash. I might<br />
even pay “$1 million” for Sex.com if they took near-worthless stock in<br />
my private company.<br />
4. Outright Hoaxes. Then there are outright hoaxes done just get in<br />
the paper.<br />
In short, the perceptions of many domain name speculators are warped<br />
by some examples that don’t apply to them.</p>
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		<item>
		<title>Domain Name Prices How much does it cost?</title>
		<link>http://www.dnbusiness.net/68/domain-name-prices-how-much-does-it-cost/</link>
		<comments>http://www.dnbusiness.net/68/domain-name-prices-how-much-does-it-cost/#comments</comments>
		<pubDate>Thu, 30 Aug 2007 12:22:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Domain Names]]></category>

		<guid isPermaLink="false">http://www.dnbusiness.net/68/domain-name-prices-how-much-does-it-cost/</guid>
		<description><![CDATA[Teenage juvenile drug dealers often make boastful claims that they
make $10,000 a week, which are reported in the press. Likewise,
domain name speculators often make claims to have made $10,000+
and the most extreme claims are reported in the press.
Have 15-year-old drug dealers made $10,000 in a week? Maybe one
out of a hundred had a $10,000 week, [...]]]></description>
			<content:encoded><![CDATA[<p>Teenage juvenile drug dealers often make boastful claims that they<br />
make $10,000 a week, which are reported in the press. Likewise,<br />
domain name speculators often make claims to have made $10,000+<br />
and the most extreme claims are reported in the press.<br />
Have 15-year-old drug dealers made $10,000 in a week? Maybe one<br />
out of a hundred had a $10,000 week, in addition to bad weeks when<br />
they made little or lost their “investment” to the police, rivals or bad<br />
debts – similar to a cybersquatter losing a domain name.</p>
<p><span id="more-68"></span><br />
Does the average 15-year-old make $10,000 a week selling drugs in the<br />
ghetto? Does the average domain name sell for $10,000?<br />
There are two ways to look at this. One way would be with statistics.<br />
It would be rather easy to show that nurses don’t earn $10,000 a week<br />
with statistics. However, drug dealer don’t report their income.<br />
Likewise, there is a dearth of statistical information on domain name<br />
sales.<br />
There are examples, but no comprehensive statistics. It may be<br />
possible to point to a few true cases where teenage drug dealers<br />
actually earned $10,000 in a week. Likewise, it is possible to point to<br />
the many cases of teenage drug dealers earning only $100 per week.<br />
But without comprehensive data or some knowledge of the distribution,<br />
it’s difficult to determine the average from small biased samples.<br />
Likewise, it’s possible to point to examples of similar domain names<br />
selling for $100 (a fire sale at an auction), $1,000 (the most common<br />
price), $10,000 (one out of a thousand) and $100,000 (one out of a<br />
million).<br />
The other way is to look at the supply and demand. Is $10,000/week<br />
an equilibrium price for teenage drug dealers? The supply of teenage<br />
drug dealer – at any high school in the country – is so large that no toplevel<br />
dealer would pay them $10,000 per week. In economics terms,<br />
it’s not an equilibrium at $10,000 per week. Likewise, the high prices<br />
reported for domain names are not equilibrium prices.</p>
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		<item>
		<title>Resell Your Name and Get Some of Your Money Back If Your Plans Change</title>
		<link>http://www.dnbusiness.net/67/resell-your-name-and-get-some-of-your-money-back-if-your-plans-change/</link>
		<comments>http://www.dnbusiness.net/67/resell-your-name-and-get-some-of-your-money-back-if-your-plans-change/#comments</comments>
		<pubDate>Wed, 29 Aug 2007 12:22:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Domain Names]]></category>

		<guid isPermaLink="false">http://www.dnbusiness.net/67/resell-your-name-and-get-some-of-your-money-back-if-your-plans-change/</guid>
		<description><![CDATA[Or it’s not all money down the drain.
In addition to contributing to your brand equity and profits, a quality
domain name is an asset that can be resold if your plans change. In
other words, your investment is not money down the drain.
If you purchase a quality one-word domain name for $3,000, you may
be able to sell [...]]]></description>
			<content:encoded><![CDATA[<p>Or it’s not all money down the drain.<br />
In addition to contributing to your brand equity and profits, a quality<br />
domain name is an asset that can be resold if your plans change. In<br />
other words, your investment is not money down the drain.<br />
If you purchase a quality one-word domain name for $3,000, you may<br />
be able to sell it for $3,000 if your business fails.<br />
This only applies to quality domain names. The market price for<br />
domain names may rise or fall like the stock market or any other<br />
market.<br />
Because the domain name market is a thin market, don’t expect to sell<br />
the domain name right away.<br />
Also, if you overpay for a domain name, because you want that one<br />
specific name, don’t expect the next person to overpay you.<br />
Overpaying usually happens with generic domain names and clever or<br />
fad domain names.</p>
<p><span id="more-67"></span><br />
Of course, if your business is a success, your investment, say $3,000, is<br />
tied up in the domain name.<br />
The cost of investing in a domain name is one of the few marketing<br />
costs that can be recovered in the case of failure.<br />
Still, many businesses don’t want to invest the cost of one<br />
advertisement in their name. A quality domain name is one of the<br />
bargains in marketing.</p>
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		<item>
		<title>The Cost To Change A Name</title>
		<link>http://www.dnbusiness.net/66/the-cost-to-change-a-name/</link>
		<comments>http://www.dnbusiness.net/66/the-cost-to-change-a-name/#comments</comments>
		<pubDate>Tue, 28 Aug 2007 12:22:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Domain Names]]></category>

		<guid isPermaLink="false">http://www.dnbusiness.net/66/the-cost-to-change-a-name/</guid>
		<description><![CDATA[Once a name is promoted and becomes known to consumers, it
becomes more difficult and expensive to change. First a new name has
to be selected and purchased.
Then there are the “menu” costs of changing the printing on menus,
catalogs, letterheads, signs, logos and so on. A logo has to be
redesigned. These may cost 1% of sales.
There is [...]]]></description>
			<content:encoded><![CDATA[<p>Once a name is promoted and becomes known to consumers, it<br />
becomes more difficult and expensive to change. First a new name has<br />
to be selected and purchased.<br />
Then there are the “menu” costs of changing the printing on menus,<br />
catalogs, letterheads, signs, logos and so on. A logo has to be<br />
redesigned. These may cost 1% of sales.<br />
There is the marketing cost of informing customers and running a<br />
renaming marketing campaign. There may be some customer<br />
confusion and some loss of brand equity (goodwill). This may cost 3%<br />
to 9% of sales.<br />
This 5% to 10% rule is also very approximate. The cost of changing a<br />
name is the reason why many firms don’t change a limiting legacy<br />
name.<br />
The most common mistakes that force people to change their name<br />
are:</p>
<p><span id="more-66"></span><br />
1) Trademark problems.<br />
2) Choosing a fad name.<br />
3) Choosing a non-serious name for a small company.<br />
4) Outgrowing a generic or descriptive name – such as expanding<br />
beyond computers or cheap.<br />
5) Choosing an inferior domain name.<br />
If one becomes involved in an expensive trademark legal dispute, the<br />
cost can rise. But punitive damages are rare except in cases of<br />
intentional or willful infringement. Usually having to change the name<br />
is the only legal penalty (and pay your lawyers).<br />
Going from a good domain name to a great domain name may<br />
be worth only 1% of sales. But choosing a terrible domain<br />
name may cost you over 5% of sales. The downside risk is<br />
more than the upside.</p>
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