Short Case Study – Domain Names of Web Hosting Firms part 2
Both Hostway and Timehost lack distinctiveness. Other companies may
use “host,” “way,” (GateWAY) and “time” in their names.
Fatcow.com – This is two unrelated words.
BlueGenesis.com – Another two unrelated words.
Because FatCow.com is only six characters long, FatCow.com is more
impressive than the eleven-character BlueGenesis.com. Both names are
slightly edgy. But both names face the risk that fat or blue [...]
Short Case Study – Domain Names of Web Hosting Firms
Web hosting is a highly competitive field. It is possible to enter the
Web hosting business as a reseller with an investment of under $1,000.
Over 4,000 Web hosting firms are listed on Yahoo.
Web hosting is largely differentiated by the reliability quality of the
hosting – which is extremely important to business Web sites. If Web
sites are down [...]
Don’t Make Me Think About Using Your Web Page or Your Domain Name
The title of an informative book on Web usability by Steve Krug is
“Don’t Make Me Think.” “Don’t make me think” is also his first law of
usability:
It means that as far as is humanly possible, when I look at a
Web page it should be self-evident. Obvious. Self-explanatory.
I should be able to ‘get it’ – what it [...]
Apostrophes, ampersands, hyphens & other characters
Special characters can’t be used in a domain name other than the
hyphen or dash (steve-baba.com), which is not advisable to use. The
domain name has to be spoken “Steve Hyphen Baba dot com.” Many
people don’t know the difference between a dash and a hyphen. The
hyphen is often called a dash, which adds to the confusion. (A [...]
Why Inferior Domain Names Happen
Why do so many firms use inferior domain names? Although total lack
of effort by fly-by-night Web sites is one reason, more often simplistic
theories lead to “fool’s gold” domain names. Don’t follow in these
footsteps.
Often, people copy a large company’s name style or are inspired by a
large company’s name. Initials and coined names (Exxon) are
examples. The difference [...]