Or it’s not all money down the drain.
In addition to contributing to your brand equity and profits, a quality
domain name is an asset that can be resold if your plans change. In
other words, your investment is not money down the drain.
If you purchase a quality one-word domain name for $3,000, you may
be able to sell it for $3,000 if your business fails.
This only applies to quality domain names. The market price for
domain names may rise or fall like the stock market or any other
market.
Because the domain name market is a thin market, don’t expect to sell
the domain name right away.
Also, if you overpay for a domain name, because you want that one
specific name, don’t expect the next person to overpay you.
Overpaying usually happens with generic domain names and clever or
fad domain names.
Of course, if your business is a success, your investment, say $3,000, is
tied up in the domain name.
The cost of investing in a domain name is one of the few marketing
costs that can be recovered in the case of failure.
Still, many businesses don’t want to invest the cost of one
advertisement in their name. A quality domain name is one of the
bargains in marketing.
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