Both Hostway and Timehost lack distinctiveness. Other companies may
use “host,” “way,” (GateWAY) and “time” in their names.
Fatcow.com – This is two unrelated words.
BlueGenesis.com – Another two unrelated words.
Because FatCow.com is only six characters long, FatCow.com is more
impressive than the eleven-character BlueGenesis.com. Both names are
slightly edgy. But both names face the risk that fat or blue may
become dated. Genesis could be confused with genie.
AIT.com stands for Advanced Internet Technology. As with most
initials, this name is difficult to remember. This is a leading Web
hosting company with full-page advertisements in the major computer
magazines. This company was formed by former military men, and has
a good reputation. But it appears they carried their military taste for
acronyms to business. Initially they were using longer initials with a
.net name. This is one company that lost millions of dollars in business
because people could not remember or recommend their name.
ADDR.com is another visible company that uses initials or is it the
unpronounceable beginning of ADDRess?
The generic named Hosting.com is a subsidiary of Allegiance Telecom.
Hosting.com has little visibility. With the meltdown in the telecom
industry, Allegiance’s stock has fallen from a peak of $100 to under $1.
The decline or bankruptcy of many generic-named Internet firms has
tarnished the image of generic names.
With thousands of Web hosting firms, there are literally thousands of
firms with inferior names. Below are a few:
Host45.com – Read “host forty five” – Three “words.”
123easyhost.com – Why not 123host.com or easyhost? No
distinctiveness.
Click4host.com – Is it 4 or four or for? Not distinctive. 3 “words.”
Sgbiz.net – Initials and abbreviations and .net.
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