Coined or fanciful words are words such as Exxon or Kodak that had no prior use. In theory, coined words are the best from a trademark-legal point of view, since no one has used the word before. Ideally, a coined word is totally new and unrelated to any other word.
But, memorability requires a short name, which has led to a number of similar coined names such as Duron, Enron, and Micron, which diminishes the legal advantage, since confusion is possible. LexIs sued LexUs.
While the legal protection is not perfect, the legal protection is considered the strongest of any category. But from a marketing point of view since no one has used the word,
coined words may be as difficult to remember as nonsense syllables. The travel Web site Expedia.com is a coined word. But, Expedia is close to the dictionary word expedient, demonstrating the point that there is a continuum of names form one category to another.
With a supply of thousands if not tens of thousands of short, coined words, it is always possible to find one for a few thousand dollars or less – often free.
Coined Word Quick Summary:
Image A- (If short)
Memorability C (If short, D or F if Long)
Trademark A+
Cost B ($500+, but could be free)
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