Examples of unrelated dictionary word names include Amazon.com Yahoo.com, Google.com, Target and Staples. Both the words yahoo and google are in the Oxford dictionary, but were rarely used prior to becoming famous brands.
Compared to generic names, it was not immediately obvious what business Amazon, Yahoo or Google was in. On the other hand, Yahoo can legally prevent competitors from using similar names such as FreeHoo via trademark laws.
SearchEngine.com would be the generic name for Google. “Fast” and “All The Web” are used as trademarks by another search engine. But “fast” and “all the web” are not unrelated or arbitrary. Other search engines can also claim to be fast, speedy, quick, the entire web, or something similar.
The key to having the most trademark protection is to choose an unrelated, arbitrary word. Descriptive words, such as fast, are unlikely to earn much trademark protection. Instead of fast, it may be possible to use a suggestive name such as jet, rocket, or race.
With 10,000 good, short, easy-to-spell dictionary words, it is always possible to find one for a few thousand dollars. Shorter four or five character dictionary words are more expensive. Three character dictionary words are extremely expensive.
Arbitrary Dictionary Words Quick Summary:
Image A (Most of the largest companies have short domains)
Memorability B (Easy to remember single words, but have to associate
product with name)
Trademark A- (as long as the word is unrelated)
Cost C ($500+ for rarely used words, $1,000 – $5,000+)
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