Misspelled Keywords into overture

By admin | Jul 24, 2007

I have been looking at some misspelled domains today. I’ve also been using OVT to analyze my selections.When I type my misspelled keyword into overture, the correct spelling of the keyword comes up in the report. Now I’m thinking this is a good thing. Am I right in that assumption? For example: If I type in “spirituel”…..but the word “spiritual” comes up in the report.

Well good in the sense that overture thought your spelling was close but bad as you have no idea on volume of the misspelling. One trick is to use Vurr.com (based on AOL search data) to estimate the volume using the following formula:

Est. Ovt typo = (Vurr typo / Vurr correct) x Ovt correct

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